We are in this together
Help your teams and customers stay connected during the coronavirus outbreak. Get RingCentral Free All healthcare providers, schools (primary and secondary), and non-profit organizations who are new customers and impacted Covid-19 get free access to RingCentral Office. Peace of mind when you need it the most Our technology enables mobile and distributed team and entire organizations to collaborate, communicate effectively, and stay productive while minimizing risk to health and safety. During this difficult time. It's crucial for your organization to connect and get important work done easily and securely, from anywhere. With RingCentral Office you get everything you need in one desktop or mobile app, including. Video Meetings: HD quality audio and video conferencing, screen sharing and more. Messsaging: Team messaging that's perfect for collaboration with file sharing and more. Phone: Robust and reliable business phone system. |
Skill OneEnable agents to work from home with RingCentral’s COVID-19 Customer Engagement Offer48 hours to set you up and get going, and 90-day free seat license.
COVID-19 has changed our way of life. Offices remain closed, cities are on lockdown, and travel is cancelled. Suddenly, you have been forced to keep your businesses running — and thriving — with your agents working from home. Faced with this new reality, RingCentral has responded swiftly in supporting organizations challenged with maintaining customer communications. After all, reliable messaging, video-conferencing, phone communications , and contact center engagement during a crisis are essential to providing consistent customer service. Help your customers when they need you the most Business as we know it seems to be turned on its head. Yet, despite challenging times, you can continue to deliver a sense of normalcy. How? By connecting effectively with your customers and delivering invaluable and uninterrupted customer service. After all, customer service agents are on the frontlines too. You are supporting customers in setting up in-home technology, assisting millions with their banking needs, and most importantly connecting patients with care teams. Your teams are helping passengers cancel and rebook their travel plans. Right now your physical presence might be limited. But your customer service doesn’t have to be. An active and reliable contact center shows you are there for your customers — determined to satisfy their needs despite the challenges. In fact, sustained customer engagement has never been more important in securing customer loyalty for the future. Doing our partRingCentral enables you to communicate, collaborate, and connect with customers no matter where your agents are. They only need a laptop and an internet connection to provide secure and reliable service to your customers. By enabling remote work for your agents, our cloud contact center solutions help maintain the health and safety of your organization’s most valuable asset — your people. During this difficult time, we see it as our duty to offer our solutions to those who need them most. Therefore, for the next two months, new customers impacted by the COVID-19 crisis can take advantage of RingCentral’s customer engagement solution free of charge. The package includes a 90-day free seat license. We’ll have you up and running on the platform within 48 hours – just sign up before June 15th, 2020. Together, we’ll succeedAs a global organization servicing customers around the world, we rely extensively on our own technologies to stay connected during this time of crisis. We felt it was our responsibility to offer this same solution to organizations in need. We want to help your business continue servicing customers while agents are working from home. I’ve watched in admiration as communities and organizations around the world come together to defeat this terrible virus. At RingCentral, we want to do our part — by keeping you and your customers connected. Learn more about how we can help you engage. On behalf of our global workforce, stay safe and thank you. |
Skill TwoAll thanks to the digital marketing age – marketers don’t need to execute marketing strategies blindly anymore.
You can measure the metrics and other analytical data in real-time on the go! Every digital marketing tool today comes with some sort of associated metric that can help you in measuring your success. However, with the easy availability of tools and metrics comes a bigger responsibility. Responsibility to choose the metrics and success measuring tools properly. Marketers can simply end up wasting their time with the wrong choice of metrics. To aid you, we are here with just the right collection of metrics that play an influential role in measuring your growth and revenue generation on the whole. Traffic Acquisition Metrics These are the metrics that determine the ways which traffic can be acquired. These metrics are thus mainly measured during the traffic generation stage. These metrics play an important role while working on SEO and PPC campaigns. 1) Click through rate Pay per click helps you attract the potential traffic in return of a certain amount, and thus the name – Pay Per Click. The best way to figure out the success of your PPC campaign is by tracking the number of clicks your ad received compared to the total number of impressions received. An impression is made every time your ad is viewed. But it is just not about viewing. Your PPC campaign is successful only when your targeted audiences land over the associated landing page. And this is when; click through rate comes into the picture. CTR measures how many people viewed your ad, but in addition, clicked on it. It goes without saying, the higher the CTR, the better your quality scores are and the lower PPC costs would be. The more the clicks, the higher are your chances to earn pricing discounts from your search engine marketing platform. 2) Cost per Click Cost per Click, CPC is the cost associated with every click on your PPC ad. CPC is variable and depends on a number of factors. It might vary depending on your keywords – how popular they are, the quality score you have which depends on CTR and the standard prices that your chosen search engine has. 3) New visitors versus returning visitors This is very useful metric in order to determine the success of your campaign. This serves as a quality parameter and reveals if your ad was luring enough to attract multiple visits. This helps you track how many new visitors are coming to your website day after day, and how many out of them are returning ones. Consider a case when you have a high number of new visitors coming to your website as compared to the previous month. This simply reveals that the new content on your PPC ad is attractive enough to attract audiences, but the rest of the website isn’t performing well enough to lure customers in further in order to make a purchase, or whatever you are dealing with. User behavior Metrics So, your PPC ad is done with its part. It brought an appreciable number of users to your website. Now, what? How will you determine the behavior of people after they entered onto your website? Did they make a purchase? After how many seconds (or minutes), did they called it quits? And so on. This is what is revealed by 4) Number of page views This tells a lot about how many people landed on the page and how many views you received on a particular day. For example, if you changed the PPC ad discount offering the next month and want to calculate how effective the discount was. The best way is to check the page views count that particular ad received. Page views, thus, serve as one of the parameters on which the success of your PPC ad can be determined. 5) Landing page conversion rate Landing page conversion rate, as the name suggests, studies the effectiveness of your landing page. It reveals the number of customers that were converted into sales or leads from being just site visitors. More the conversion, more the customers and thus better prospects for your business ahead! Click here to find out how you can leverage technology to increase conversion rates by 700%! 6) Bounce rate and exit rate Let’s face it. Not all visitors who visit your website can be converted into sales. Nor will all remain hooked to your website for a long period of time. There are cases when visitors leave the website as soon as they arrive. Bounce rate is thus a parameter to check how you can provide better experiences to your customers. Bounce rate can be defined as the percentage of visitors who left your website after going through a single page. A high bounce rate is therefore an indication that the landing page was not captivating enough to hold the users for an extended period of time, or convince them to browse further on your website. It thus gives you a chance to make your landing page more effective. The exit rate, on the other hand, is specific to each page. Exit rate reveals information about the last page your users visited before calling it quits. For example, if your ‘how it works’ page has an exceptionally high exit rate as compared to other pages, it simply means that you’re not connecting well with your audiences. After Acquisition Metrics So you have conquered the customer, converted them from a mere visitor to sales, but what did it cost you? What was the exact cost involved in acquiring and retaining a customer? And now that you have acquired the customer, what effect will this have on your business? These are best studied through ‘After Acquisition Metrics’. 7) Cost per customer vs. revenue per customer This is a simple formula that determines your marketing success. If revenue per visitor is more than the cost per visitor, you are on right track! The greater the output, and lesser the input – it simply means that all your marketing efforts are on track and yielded handsome results. 8) Lead to close ratio This is another simple metric. You simply need to divide the total number of generated leads by the total number of sales that you did. This greatly defines your sales efficiency. To sum up, it is wise to understand and take advantage of each of these metrics defined above in order to make your landing page effective. Marketing efforts are nothing without proper tools and metrics that could measure the success. The key here is to make the best use of the extracted data from various metrics and work in the right direction, making the well-informed decisions. Which of these marketing metrics do you rely on most heavily to evaluate the success of a new marketing campaign or initiative? |
Skill ThreeVIDEO CONFERENCING How Video Conferencing Empowers Marketing Teams in Today’s Workplace
When Apple Park opened its doors in 2017, it was a marvel of Silicon Valley architecture. The $5 billion “spaceship” is shaped like a giant ring and holds over 12,000 employees in the circular building. While it might seem like the work of a sci-fi-obsessed tech geek, Apple Park was actually designed this way for a reason: meandering through the building naturally fosters random conversations, stronger bonds, and better ideas between coworkers. Office environments, in many ways, foster better employee relationships by simply having employees in one space. From chance encounters in the coffee room to stopping by a colleague’s desk and chatting about weekend plans, offices make relationship-building between employees easy. When the time comes to collaborate on projects, employees with closer bonds are more likely to work together, give honest feedback, bounce ideas, and praise each other for their work. Workplace relationships are critical to marketing teamsMarketing teams get the most out of collaboration and thrive on workplace relationships. Marketers constantly work with different departments, subject matter experts, and customers to develop strategies and initiatives. In a sense, marketing teams are at the heart of every organization, making sure everything is properly aligned. To really drive results for the organization, they need to work closely with everyone, and that means developing strong bonds with colleagues. Traditionally, office environments have helped facilitate team bonding in the workplace, but work as we know it is evolving. Organizations are increasingly moving in the direction of flexibility and distributed teams (between 2005 and 2017, remote work grew an astounding 159% in the US), where teammates can be located thousands of miles away from each other. COVID-19 is forcing millions of professionals to work from home for months. This presents a challenge to marketing professionals everywhere: how do we achieve that same level of closeness when colleagues are in different time zones? The answer lies in face-to-face communications via video conferencing. Video conferencing is the best way to create these office encounters as more teams go remote without having to travel for in-person interactions. Here are several advantages video conferencing provides to marketing teams: 1. Video builds stronger relationships between remote colleaguesIn today’s workplace, colleagues can be located across different cities, states, and time zones. While the internet allows us to work together from any location, marketing teams need a closer level of camaraderie and collaboration to produce and execute on campaigns. After all, marketing teams need to cross-collaborate with sales, product development, creative, and several other departments to align business goals. In short: strong relationships are vital to successful marketing teams. When colleagues aren’t able to work together in the office, video conferencing replicates the face-to-face interactions that help employees develop those strong relationships. Teammates are able to see and hear each other as they would in an office setting and pick up on nonverbal cues—which is 93% of communication. That human connection helps remote workers feel included, which is especially important considering workplace isolation can have a 21% drop in productivity. The end result is colleagues who know each other better and collaborate better. 2. Video conveys meaning better than text and audioIt’s tempting to retreat towards team messaging and emails for communication, but considering that marketers rely on close collaboration for ideas, messaging might not be the best option. Similarly, audio also doesn’t paint the entire picture. If certain colleagues are too shy or respectful to speak up in meetings, ideas that had opportunities for improvement might go straight into development without the scrutiny they deserve. Instead, video conferencing makes it much easier to discern meaning from colleagues. Imagine that you’re pitching a new marketing campaign idea to the creative team and want their honest feedback. Without video, people on the creative team might simply say they like the idea—and you wouldn’t be the wiser. But through video, you can gauge reactions much better. At the same time, being on camera might encourage fellow participants to speak up knowing they’re more than just a voice in the background. 3. Video helps save time from traveling Remote employees can often get summoned to headquarters or satellite offices for important meetings or product launches, and this is especially true for marketers. The issue is traveling takes time away from more productive tasks and takes a significant toll on your health. Video bridges the geographical divide and allows marketers from anywhere to collaborate without having to travel as frequently. Traveling can be reserved for large quarterly meetings and events, while smaller meetings can be easily done face-to-face over video conferencing. 4. Video builds stronger relationships with clientsAs organizations reduce their business travel, marketers can turn to video meetings to get the same in-person interactions. If clients want a walkthrough of a strategy or support on a certain feature, the combination of video and screen sharing makes it feel as though all parties are sitting in a room together looking at a live demo. Build better teams and KPI targets together through online meetingsOrganizations are likely to deploy video conferencing technology to every employee, but marketing professionals are in the best position to reap its full benefits. Everyone needs to be on the same page to build campaigns, implement strategies, and execute initiatives, and that requires both good employee relationships and the right communications solution to do. In order for marketing teams to fully embrace video conferencing though, the barriers around video conferencing need to be removed. Striking up conversations with colleagues in the office is as easy as walking to their desk and talking, and meetings are as easy as walking into a room together. But if employees have to take several minutes to open a video meeting app, dig through emails for a meeting ID, and enter login credentials just to join a conversation, they simply won’t use it that frequently. Consider implementing a video conferencing solution that enables employees to join with just the click of a button. Browser-based solutions like RingCentral Video allow both internal teams and clients to join without having to download or mess with any logins. Users can simply click on an invitation link and jump straight into the conversation. This will help ensure remote marketing teams collaborate as seamlessly as they would in an office, resulting in higher productivity and employee satisfaction. Learn more about how RingCentral Video can bring your remote teams together. Check out our clip below, and click here to get a demo today. |